After you’ve located the funds you need, you must run an obstacle course on your way to collecting them, providing all the proof the vendor requires that you actually ran the ads. Then, and only then, will you receive your co-op funds in some form or another. Suppliers can pay co-op funds in strange and unusual ways, including, but not limited to:
- Cash reimbursement
- Additional merchandise
- Discounts off future merchandise purchases
No matter what form of co-op payment you receive from any given supplier, always keep one thing in mind: It’s found money — money you wouldn’t otherwise have if you hadn’t gone to the trouble to ask for and earn it.
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